Kaimen.

Understanding the problem.

A multi-location fitness subscription app presented overlapping navigation and unclear credit information, making it difficult for members to understand what they could access.

From observations to direction.

1. Audited overlapping Home, Explore and Browse navigation and inconsistent gym-card presentation.
2. Proposed a unified Explore experience with search, location-aware recommendations, category filters, and map/list discovery.
3. Structured separate B2B and B2C journeys: company-branded membership, clear package inclusions, no-expiry credits, bookings, cancellation guidance, and QR check-in.

What comes next.

Produced UX audit findings, sitemap directions, and redesigned flows for the evolving product. Outcomes and usability metrics are not yet verified.